Thursday, September 19, 2013

How to Win the Battle for Whiter Teeth: A Review of Colgate Optic White

We've all seen the commercial on TV; you know, the one that shows the woman with yellow teeth who sprints into the bathroom for five minutes and emerges with a smile bright enough to make the sun look like a flickering candle.  How did she do it?  A miracle teeth whitening product appears to have saved the day! She returns to her handsome date, who has now fallen in love with her due to her white smile.  While the commercials may exaggerate the situational uses of their whitening products, many of them claim that the visuals seen in the commercial are not far from the toothpaste’s capabilities.    



With teeth whitening products flooding the market, it is becoming more difficult to select the proper method and product.  Many people claim to have seen results from a specific product type, and lately it seems as though whitening toothpaste is the popular choice.  According to BU Today, Americans spend nearly 1.4 billion dollars annually on nonprescription teeth whitening products.  Well, I have decided to put one of the leading whitening toothpastes to the test to see if it could back up the hype.  I spent a full week (the exact amount the company claims needed) trying Colgate Optic White in hopes that it could deliver its “three shades whiter” promise.  Found in all major retailers and coming in at around five dollars, Optic White is an economical product to test the waters of the home-whitening world.

The Packaging

The first noticeable thing about Colgate Optic White is its bright red packaging.  The design of the box is truly eye-catching and it stands out in the crowd of white and blue boxes that typically fill the shelves.  The toothpaste truly shines once the tube has been removed from the packaging.  A shiny, glittery tube emerges from the holographic box; Colgate Optic White is the true Lamborghini of all toothpaste tubes.  It also has a cap that is connected to the body of the tube, meaning that the old problem of lost toothpaste caps is a thing of the past.  While my attention had been stolen by its looks, it was time to get to the important question: could the toothpaste deliver what it states on the box?

How It Performed

It’s important to start off by saying exactly what the box of toothpaste promises.  According to Colgate’s website and packaging, Optic White provides up to three shades whiter teeth, with results starting in one week.  The recommended use is brushing twice a day for four weeks (to achieve optimal whiteness).  I followed the directions for use and I can safely say that Colgate Optic White can back up the claims.  It’s difficult to judge the whiteness of my own teeth, but it feels as though they have improved.  Also, all whitening effects aside, this toothpaste is great.  It kept my mouth feeling fresh all day and it seemed to do a superior job cleaning my teeth.  Maybe I only felt extra clean because of all the bubbles that this paste creates, but it did the job!  The one downside to Optic White is that it causes quite a bit of teeth sensitivity.  This was also a common complaint in other reviews; however, it was the only negative statement about the toothpaste.

Conclusion

While I am far from a dental expert, I would recommend Colgate Optic White to any consumer looking to have whiter teeth and a brighter smile.  Although the product states that it may react differently to each individual’s teeth, it is worth a chance.  With a price that is comparable to any other type of toothpaste, there is little risk in purchasing the product. 

Where to Buy

Shop online at Colgate Optic WhiteToothpaste or purchase in stores at all mass retailers.

3 comments:

  1. First of all, I love the layout of your site. The background is really cool, and your title is clever. In regards to this post in particular, the opening paragraph describing the commercial is great. Your use of vivid imagery makes it easy for the reader to picture the scene without having to watch the actual commercial. I think it was also key that you included what the manufacturer specifically promises in comparison to the results you experienced. This was a fun read. Glad you got some whiter teeth out of it too!

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  2. Firstly, I thought your introduction was great; it kept the reader engaged and gave some helpful background information. The blog was set up very well, and though I feel like product reviews are hard to make interesting, somehow you made the reader want to hear what you had to say until the end. After reading it I genuinely want to try this toothpaste! It was nice to get an honest review from someone you know, rather than deciding whether to trust what the advertisements promise.

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  3. Awesome introduction, it grabbed my attention and got me interested in what will come next! I liked how the blog flowed, it was natural and no awkward breaks/changing of subject. I'm very loyal to my Crest Whitening toothpaste so I was very interested to see how this toothpaste compared. I've had mixed experiences with the Crest and from this review would definitely give Colgate a shot!

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